In AirAsia, we consider ourselves basically a dream factory. We deliberately decided that we wanted a company where people can pursue their passion, and we wanted to make use of all the talent that we have in-house.
I've lived in Jakarta and have seen a lot more by living here, and I understand that there's so much more to Indonesia than just Bali and Jakarta.
Aviation is for the common man. My goal is to enable everyone to fly. It shouldn't be only for the rich.
My whole life's been stability. People who have worked with me have for a long time. Air Asia is the same people who started it.
I look for people who have drive, who have ambition, who are humble. I've hired many people at very strange places.
Winning is an amazing feeling. You don't get that in business; you don't get that in many things.
The music and airlines businesses are tough, but I've been successful in them.
Airlines are one of the last things to be liberalized.
I think airlines have been very much parrots. They'll just follow what everyone else is doing. Why change a model that they're happy in? And it takes someone like myself or Richard Branson who comes from outside the industry to say, 'Hey, let's try something new.'
I came from the music business, which reputedly has the biggest egos, but I really think the airline world caps it.
When I started my airline business, I didn't know everything, right? If I start up a newspaper tomorrow, I might get ripped off by journalists. You'd be naive to think you know everything from day one.
I'm not cynical or bitter in any way. Life's too short; you get ripped off, but if you hold a grudge, it's going to affect you. You take it on the chin, you learn, you try not to make the same mistakes.