My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.
One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.
When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.
Marketing is a contest for people's attention.
I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.