But the real focus should be on people who are buying today because the base is so big it will take a long time for any change materialize on an overall basis.
So far, Indian companies have focused more on customer application. This needs to shift to packaged software for sectors such as banking and financial services.
Finance is critical. If sufficient investment is made in infrastructure and venture capital is made available, there will be a big improvement in the situation.
So if you're a customer today, the same person who came in to demonstrate the technology for you and helped you architect the solution before you bought it is likely going to be leading the team to help you do the implementation.
Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?
We will announce a new offering, where you can get a CA expert on your PC live, via video, on a range of topics about a product.
I think that a lot of companies are still amazingly price sensitive.
As I said before, a big part of my strategy says - and the management team I think is in agreement with this - we don't have to be out there with a lot of noise all the time. What we need to do is paint a vision for customers, promise them deliverables, and go hit at it.
India has the unique advantages of having the biggest domestic market and this should support IT companies.
Today we're focused on small acquisitions to add technology where necessary. I think it's fair to say we're not out looking for a large one, but I think it's also very fair to say that as a public company you can never say never.
Finally, I have to say that the most surprising aspect has been the speed at which the folks in India adapt to Western practices. They learn fast, really, really fast.