Things have to sell, of course, but if I don't want to put bags on the runway, we don't put bags on the runway. I have complete creative control.
I find mediocrity hard. I find that whole area difficult. I'm a very passionate person; I care very much about what I do. I believe I give it a lot, so it's gotta be good; otherwise, what's the point?
I want to show my personality through my designs and stay pretty anonymous outside the industry.
I wouldn't want to even try to begin to describe our customer, as I think she likes a certain amount of anonymity. I try to offer clothes that allow that. I myself do not like being defined so readily, so I imagine that she is similar?
I decided to work on things that obsess women because women can't resist things like lace, sequins, animal prints and python.
The older I get, and the more collections I do, the more I'm driven by real style and beauty. My aim is to reveal and not to display women.
I'm happy to do interviews from time to time, but I don't find them that necessary - and that hasn't seemed to have affected people's understanding of our work.