Shopping can be a nightmare - first finding something to wear and then finding something to go with it, it's so difficult when there's so much choice. It can feel like entering a battleground.
America brought us the baseball cap; it's one of my favorite hats.
The success of a hat definitely lies with balancing the personality of the wearer with the type of occasion. Don't listen to those rules about face shape.
There's a technicality to designing and wearing hats. A hat is balancing the proportions of your face; it's like architecture or mathematics.
Hats are for life's ultimate moments. They're worn at races, at weddings. Occasions many of us, who aren't royals and celebrities, only attend once or twice in a lifetime.
Hats are attached to special moments in people's lives - weddings, or the races. In difficult times, people still get married; they still want to look their best.
I believe in originality, primarily. However, it's important to know what there has been before to aim in that direction. Art history informs us. It informs our mind. I like to look at books, exhibitions, paintings, as a computer, subconsciously taking on information.
In Rome, I particularly love the history, churches, sculptures and architecture and the fact that you can walk along a tiny cobbled street and turn the corner to find the Trevi Fountain. London is evocative of other eras and full of history.
I believe in a democratic approach to fashion: if you feel good, then great. You may not look good, but it's not the problem.
Fashion is an illusion. It's a multibillion-pound industry that has to appear frivolous. Designers work and work and work, all night sometimes.
I love the romance of what I do, although because of Isabella, Lady Gaga and Grace Jones, people think I have crazy customers. Sometimes I get more enthusiasm from the housewife who wants a hat and believes in it.
At home, I had seven brothers, one sister. I sewed clothes for my sister's dolls although she was grown and gone away. I was a weirdo but didn't think I was a weirdo.
My mother had a sewing machine. I was never allowed to use it, but I was so fascinated by this little needle going up and down joining fabric together that I'd use it when my mother went out to feed the chickens.
What I love most about Her Majesty is that she has kept hats alive in people's minds for more than 60 years. You can't think of her without imagining her with a hat or a crown. I would, of course, love to design one for her.
My aim is to change people's perceptions of what a hat can look like in the 21st century.
So my advice is to always choose something simpler - an expressive outfit, plus a hat, can be frightening.