No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.
The only thing we know about the future is that it will be different.
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
Accept the fact that we have to treat almost anybody as a volunteer.
Today knowledge has power. It controls access to opportunity and advancement.
Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
A manager is responsible for the application and performance of knowledge.
My greatest strength as a consultant is to be ignorant and ask a few questions.
Most discussions of decision making assume that only senior executives make decisions or that only senior executives' decisions matter. This is a dangerous mistake.
Teaching is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. In teaching we rely on the 'naturals', the ones who somehow know how to teach.