Maps are living, breathing organisms that change on a daily basis: You see it in new roads, bridge closures, and demolitions.
Advertisers want to get to mobile, and they don't want banner ads.
Can we get the average person on his way to work to pick someone up and drop them off once in a while?
We struggle with this every single day - will third-party apps have room in the future of ecosystems?
You can see that tight integration, as Facebook and Twitter now have with iOS, makes the overall user experience better for both the partner and for Apple.
Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.
Overall, there isn't much difference between a high-end Android and iOS phone, despite the fact that Android is a knockoff of iOS.
Basically we've taken our data and packaged it for TV station, and in return, they use us on air, and we get distribution.
If you turn on ABC 7 in the morning San Francisco, you'll see them using an iPad with Waze on it, and actually talking about.