We're becoming slaves to our social networks - and that's not a bad thing. You like your favorite networks, so do you friends, and pretty soon you have market winners.
Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.
Right now, nearly all the apps on Facebook take a week to build. No more.
You're going to pull out your phone and try to use whatever is the most appropriate app on your iPhone or your Android device. Yelp saw that very early on. And when we launched the mobile product, we saw immediate growth, and we were stunned.
I actually think Facebook made it their business to be close with all of the app developers. They couldn't have done more.
I've been developing mobile for years before anybody else really thought it was that important.
If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.
Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.