I am deeply honored that my team is being recognized by H.S.H. Prince Albert II and the Festival de Television de Monte-Carlo for Disney/ABC's role in creating television that inspires and captivates audiences wherever they live.
When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.
I believe in having total clarity around our goals. I believe in creating these goals together as a group and making sure they're aligned with Bob Iger's goals for the Walt Disney Co. And more than anything, making sure people understand that they have a responsibility to one another.
Piracy is a huge, huge issue for all of these major content companies, and everybody has a different way of addressing it.
We saw Hulu as an opportunity to broaden our audience for ABC content.
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.