Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.
I didn't think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Advertising reflects the mores of society, but it does not influence them.
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
When I ran for the Senate the first time, I ran against the wealthiest guy in the state of Vermont. He spent a lot on advertising - very ugly stuff. He kept attacking me as a liberal. He didn't use the word 'socialist' at all because everybody in the state knows that I am that.
Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on.
Advertising's always been a considerable pressure on publishers.
Watergate just happened to come along at the same time as the demand for honesty in relations between the sexes, in advertising, in ecology, in almost everything. It just stumbled into that great big elephant trap that had already been built for it.
I won't do advertising if they bring a layout and say, 'This is what we want to do,' because anybody can do that; it's not interesting. They've got digital and the computer; it's not taking pictures, it's not magic - it's a picture done by committee.
A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. I think it's the most ridiculous concept.
Any time an investment company has to spend heavily on advertising, it's probably a bad business in which to invest.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.
Advertising is the modern substitute for argument; its function is to make the worse appear the better.