Jon Miller would be amazing for Yahoo because he is extremely good at building display advertising businesses and buying young startups.
Today you can start a blog, build an audience, and give the advertising slots to AdBrite or Google AdSense.
Mahalo's business model is advertising. Yahoo, Google, Ask, AOL and MSN are all advertising-based. So I don't see anything wrong with advertising-based search.
With all my outside activities, I have to remind people I am really in advertising.
I only know two to three people that I grew up with in advertising in the 1960s who are married to the same women.
I once attended an advertising conference held at the Greenbrier Hotel in 1968. The dean of the original Mad Men, the great David Ogilvy, was the keynote speaker. The subject of his speech was the new creative revolution in advertising.
By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors.
I came into the advertising business in 1952, at the age of sixteen, as a delivery boy for a stuffy, old-line advertising agency named Ruthruff and Ryan, which could have served as the setting for the 'Mad Men' television series without moving a desk.
In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.
The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.
The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
People don't generally like advertising that takes a stand.
I've seen very few Hispanics and blacks who have been able to work their way into the advertising end of business.
No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.
Most of the people in advertising now - mention Bill Bernbach to them, they don't know.
Sad to say, negative advertising really works.
Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.
As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.
If people ever talked the way advertising sounded, they would be put away.