I'm trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video.
Apple, of all the global tech companies, was the one that understood why artists make things.
Apple is a company that understands music.
Business and growing jobs is about taking risk, sometimes failing, sometimes succeeding, but always striving. It is about dreams. Usually, it doesn't work out exactly as you might have imagined. Steve Jobs was fired at Apple. He came back and changed the world.
We have to ask ourselves, 'What kind of world is it where a baby-food executive substitutes artificial flavoring and sugar for apple juice? What kind of businesses have we created when we even lie to infants?'
I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.
Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together.
Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected.
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
I don't know how we can compare the old watches we know with the functionality and the capability of the Apple Watch.
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together.
It's contagious to do great. But once that one bad apple falls, everybody else will fall, and that's how it is.
You know that 40 percent of the food in the United States gets thrown away because it doesn't look a certain way. It's crazy: just because the apple is not the right size or the carrot is not straight enough, it just doesn't get accepted.
Don't get fancy. Have you cooked an apple pie? You don't know what you did wrong? Do this: Take two or three apples. Put them on a table. Study them.
In a good play every speech should be as fully flavored as a nut or apple.