The most successful company in Silicon Valley is Apple, and they're the most secretive.
If you want to run an ad on the iPad, it has to be approved by Apple.
Steve Jobs came back to Apple in 1997 - the iPod came out 4 years later. 3 years after that is the first time his market cap grew. It took 7 years.
Female artists I love the most are Fiona Apple, Paramour and Regina Spektor - those girls that really write amazing songs themselves, and they're younger and cool. I'm not quite sure I could ever write songs like any of them, but if I could, I would.
I love apple juice.
On Sept. 12, 2016, there was a momentary realignment in the constellation of global business. For the first time, the five largest public corporations in the world by market capitalization were all technology companies: Apple, Alphabet, Microsoft, Amazon.com, and Facebook.
I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.
Like many people out there, I'm inspired by the level of attention to detail, design and execution of Apple products.
That's the Apple I want - I want an Apple that's bold and taking risks and being aggressive.
There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before.
From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.
There were many things that led to the iPhone at Apple. We were searching for what to do after iPod that would make sense.
I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple products and the problems that would create for us.
When the economy is difficult, people care a great deal about the things they spend their money on. Customers have come to understand that Apple's products aren't priced high - they're priced on the value of what we build into them.
Our approach at Apple has always been to make products we're proud to own and use ourselves.
I remember my school had some of the first Apple IIs in North Carolina. I remember, when I first started using them, we were using a cassette tape to store programs because we didn't have floppy disk drives.
I grew up loving computers and math, actually. I also loved English literature and French, but I became obsessed with computers when the Apple II was coming out.
There was a period when I had apple pie as a treat every day of the week. I mean, like, a family apple pie.
I don't think theater is dying, and musicals are a great American art form. We've got apple pie, jazz and musical theater.
I'm in the Apple store on Regent Street far too much; I'm obsessed by whatever the latest Apple gadget is. For clothes, I love to shop in Liam Gallagher's shop Pretty Green on Carnaby Street, or Cult Clothing in Crouch End, for Original Penguin and G-Star.